Mappalujo is a writing game devised by Jeff Noon and Steve Beard. Adam Eivy is a Writer and Web Developer, living in Seattle, who found mappalujo.com and decided it would be a fun game to play with his friends. He has dubbed these stories the second generation of Mamma Lujo, and labled them Mappalujo².
And now... a warning:
The purpose of the mappalujo game is not to create a consistant story that follows from chapter to chapter. Some of the chapters, in some games, will tend toward that path, which is unavoidable. However, mostly, you will not find a direct answer after begging any question.